Rapid Response Strategy (RRS)
Our emergency response approach
Natural disasters and health epidemics are unpredictable. When disaster strikes, our job is to immediately activate the supply chain and enable humanitarian aid organizations to efficiently receive and distribute vital aid to the affected communities. We do this through our award-winning Rapid Response Strategy (RRS) by mobilizing our stock from the emergency warehouses and carrying out field assessments.
Rohingya crisis – the world’s fastest growing refugee crisis
The Rohingya refugee crisis is one of the fastest moving and largest refugee emergencies in the world, with thousands of people fleeing sudden and cruel violence in Myanmar. In less than five months, more than 700,000 people reached Bangladesh.
The exodus began in August 2017, when violence broke out in Myanmar’s Rakhine State. The vast majority of Rohingya fleeing to Bangladesh are women and children, including newborn babies. Many others are elderly people requiring additional aid and protection. Over half of the new arrivals have sought shelter in and around the existing refugee camps and in makeshift sites that existed before the influx. The largest refugee camp in Bangladesh is Kutupalong, but limited space caused spontaneous settlements to spring up in the surrounding countryside and nearby Balukhali as refugees kept arriving.
“We work hand in hand with humanitarian aid agencies to ensure a successful and fast supply of high quality shelters and life-saving core relief items.”
Field assessment visit by Ms. Aureli in Kutupalong camp, Cox’s Bazar, Bangladesh, October 2017
From the field
In October, Ms. Aureli conducted a field assessment in Cox’s Bazar to better understand how to optimize our intervention, learn about the challenges encountered by the organizations in the field and to identify the best logistics solutions to facilitate the supply chain.
According to Ms. Aureli, in her blog, “When I visited Kutupalong and Balukhali camps, I observed the living conditions of the refugees and I was reminded once more how indispensable the availability of quality relief items in emergency settings is. I was accompanied by a local, aid worker from Cox’s Bazar and a professional photographer, who happens to be a passionate advocate of human rights. With their support, I was able to interact with the beneficiaries of our products, listen to their stories and gather feedback on their existing needs in terms of food, health and shelter. Thousands of robust poly-cotton family tents, many of which were our Viva Family Tents supplied by us, became their new homes. In Kutupalong camp, appropriate shelter means protection, dignity and safety. As a leading manufacturer of relief goods, I believe we have the responsibility to share the message that quality means appropriate assistance and effective response.”
Relief products supplied
Despite logistical challenges, we managed to get the much-needed relief items directly to Myanmar and Bangladesh using air and sea transportation:
- more than 100,000 thermal blankets
- more than 200,000 sleeping mats
- 60,000 tarpaulins
- 36,000 water containers
- 21,000 long-lasting insecticidal nets (supplied by our sister company TANA Netting).
- 4 mobile storage units.
Our award-winning RRS approach
At NRS Relief, our aim is to effectively assist affected populations through our holistic ‘Rapid Response Strategy’ (RRS) approach that respects local needs and communities. In April 2015, when Nepal faced a complex disaster from a devastating earthquake that hit the mountainous country, we witnessed our multipurpose tents being put to inspirational use at the prominent Amitabha monastery, making a difference to the lives of 300 nuns. This was just one small part of a much more comprehensive response.
We work hand in hand with global aid agencies and local NGOs on the ground to ensure a successful and fast supply chain of high quality shelters, life-saving core relief items, solar lights and mosquito nets. As a result of this integrated and immediate response approach, we were shortlisted for the 2016 UPS International Disaster Relief Award hosted by Business in the Community. The award recognized businesses that make a unique contribution to addressing international disasters and help communities to prepare for, respond to and recover from disasters.
Our four-pronged approach
1. Formation of 24/7 rapid response taskforce
- Mobilizing internal support team
- Data collection and initial situational analysis
2. Field assessments
- Understanding how to optimize our intervention
- Learn about challenges faced by aid agencies who are responding
- Provide technical advice to shelter coordinators
- Identify best logistical approach
3. Logistical support
- 80% of humanitarian support is logistics
- Mobilizing our emergency stock from Pakistan and Dubai
- In-house logistics team for professional support
- Shipment by air (including emergency charters), land and sea
4. Build community resilience
- Develop partnerships for emergency response
- Support post-disaster initiatives
Building resilience and raising awareness
Develop partnerships for response and post-disaster initiative
As a private company working with the non-profit sector, we take our role in the humanitarian supply chain seriously. More than just providing emergency relief items, we are also committed to build community resiliency and to raise awareness for people to take action on the pressing global issues.
Internal awareness campaign
An internal fundraising campaign was launched soon after the Nepal earthquake happened in 2015. It made our already dedicated staff even more committed to go the extra mile. Senior management acknowledged these unprecedented efforts and decided to more than double the amount raised from USD 4,000 to USD 8,739.72.
External awareness campaign
We have used our efforts in Nepal to create awareness in the MENA region by launching a public relations campaign to mark 100 days after the quake. This culminated in our radio interview with the leading Dubai radio station, Dubai Eye.
Sharing lessons learned with the academic community
We shared our experiences with the Rensselaer Polytechnic Institute in New York, and enriched their research, particularly on how we supported international response teams. This further enriched their research, helping them convey the message to the world.