#LoveCoats project makes headlines on World Refugee Day

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To mark World Refugee Day on 20 June, NRS International officially announced the launch of their #LoveCoats project with award-winning designer at London College of Fashion, UAL, Professor Helen Storey, to empower the TIGER Girls of Za’atari refugee camp in Jordan through fashion and design.

The UAE media extensively covered our initiative, on radio, in print and online. We also trended on social media, prompting much interest and discussions with influencers from the fashion industry and humanitarian sector. We also earned wider coverage across the Middle East. To date, we have been featured in six dailies (in Dubai, Pan Arab, Lebanon and Algeria), one radio broadcast across the emirates, and multiple online articles. Below you can find an overview of all the coverage:

RADIO

Dubai Eye Radio 103.8, Drive Live programme, 20 June 2017 at 16:50 pm GST

Check out this five-minute live studio interview at Dubai Eye 103.8 FM, featuring Nicole Malick, our Head of Corporate Social Responsibility, during which she discussed how the #LoveCoats collaboration with renowned fashion designer Helen Storey came to be, why we chose to work with the TIGER Girls, and how our humanitarian relief manufacturing company promotes sustainable business practices:

PRINT

1) Gulf News, 20 June 2017

NRSInternational- Gulfnews-pg10-coverage - version 1_#LoveCoats

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

NRS International- GulfNews-20June2017-pg.10 - version 2

 

 

 

 

 

2) Khaleej Times, 20 June 2017

NRS International-KhaleejTimes-20June-pg.6

 

3) Gulf News, under Social Media Trends Report section, 21 June 2017

GulfNews-21June2017_Social Media Trend Report

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4) Alhayat, 25 June 2017, Pan Arab

66 million refugees around the world

5) Aliwaa, 25th June 2017, Lebanon

66 million refugees around the world

6) Elbilad, 25th June 2017 Algeria

66 million refugees around the world

ONLINE

1) Women Freedom Forum, 20 June 2017

#LoveCoats project to empower refugee girls

2) Velvet Lifestyle Magazine, 20 June 2017

#Lovecoats project kicks off on World Refugee Day to empower refugee girls

3) The GCC Business News Agency, 20 June 2017

#LoveCoats project kicks-off on world refugee day to empower refugee girls through fashion and design

4) Gulf News, 20 June 2017

#LoveCoats project to empower refugee girls

5) Press Reader- Khaleej Times, 20 June 2017

Syrian “Tiger Girls” will weave coats of relief to keep warm during winter

6) Daily News Itthon, 19 June 2017

#LoveCoats project to empower refugee girls

7) Dotemirates, 19 June 2017

#LoveCoats project to empower refugee girls

8) Khaleej Times, 19 June 2017

Syrian ‘Tiger Girls’ will weave coats of relief to keep warm during winter

9) In Business, 20 June 2017

#LoveCoats project kicks off on World Refugee Day to empower refugee girls through fashion and design

10) Azad News, 20 June 2017

#LoveCoats project kicks off on World Refugee Day to empower refugee girls through fashion and design

11) Mena Herald, 20 June 20, 2017

#LoveCoats project kicks off on World Refugee Day to empower refugee girls through fashion and design

12) Matar.com, 19 June 2017

#LoveCoats project kicks off on World Refugee Day to empower refugee girls through fashion and design

13) Arabian business.com, 21 June 2017

More than 65 million refugees around the world, over half of whom are under the age of 18

14) Al-press.com, 20 June 2017

Launch of #LoveCoats to empower refugee girls through fashion & design

15) Jo24.net, 25 June 2017

66 million refugees around the world

16) Alshabaka.net, 25 June 2017

66 million refugees around the world

17) Assawsana.com, 25 June 2017

66 million refugees around the world

18) Jordan.shafaqna.com, 25 June 2017

66 million refugees around the world

19) Algpress.com, 25 June 2017

66 million refugees around the world

20) Anayemeny.net, 25 June 2017

66 million refugees around the world

21) Mansheet.net, 25 June 2017

66 million refugees around the world

22) Alhyatalmasrya.com, 25 June 2017

66 million refugees around the world

23) 24.com.eg, 25 June 2017

66 million refugees around the world

24) Alwas.net, 25 June 2017

66 million refugees around the world

25) 3jil.net, 25 June 2017

66 million refugees around the world

26) Telelife Magazine, 1 August 2017

Taking refuge through fashion

 

SOCIAL MEDIA

1) Velvet Magazine on Twitter

2) Present Company on Twitter

3) Azad News on Twitter

4) MENA Herald on Twitter

5) Dubai Biz Info on Twitter

6) Velvet Magazine on Instagram

7) NewYou & Me on Instagram

 

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