Responsible Production

At the core of our business practice is the socially responsible production of our innovative products. Our production process is safe, employee-friendly and consumer-friendly, and we underscore the importance of keeping our employees, communities and environments safe and secure throughout the entire process.

In addition, we have also adopted a “think green” policy which has reduced our consumption of raw materials and waste in all our production units.

Female production unit

We have taken concrete action to ensure that the Women’s Empowerment Principles (WEPs) under the UN Global Compact are embedded in our business. At our factory in Pakistan, we have launched a female production unit, completely run and managed by women. This provides a safe space in the factory, employing 200 women, with plans to expand to 500 staff members by end of 2017. In Dubai, our staff speak 19 different languages and represent over 14 countries, and 56% are women.

Watch how we raised awareness and showed support for the UN #HeForShe campaign in our factory in Pakistan.

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