Responsible Production

Our dedicated quality team conducts regular audits and implements new procedures to optimize product performance and meet new standards. We apply the latest production technologies to manufacture products that are 100% compliant with the highest standards required by our clients. We are ISO 9001:2015 and ISO 14001:2015 certified.

All our products are manufactured in a sustainable and socially responsible manner. This helps to retain skilled workers, nurture our reputation within the community, and promotes sustainable practices in our day-today business.

Zero-waste policy

As part of this approach, we strive to continuously reduce waste and our environmental footprint. We do this by recycling surplus plastic into accessories and packaging items, and repurposing our fabric offcuts into circular economy initiatives, such as the #PeaceDoves and Tent Totes upcycling projects.

Watch this video to learn how we firmly embrace SDG 12: Responsible Production and Consumption through our #PeaceDoves project:

Women-only production unit in Dubai and Pakistan

Lastly, we recognize that women empowerment is fundamental to the progress of communities, and as a result, our factory has a unit completely managed and staffed by women. We have taken concrete action to ensure that the Women’s Empowerment Principles (WEPs) under the UN Global Compact are embedded in our business. At our factory in Pakistan, we have launched a production unit completely run and managed by women. In Dubai, our staff speak 19 different languages and represent over 14 countries, and 56% are women.

Watch how we raised awareness and showed support for the 2015 UN #HeForShe campaign in our factory in Pakistan:

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